About me

Born and raised in Germany, my career has driven me around the globe for the past 25 years. I have held leadership positions in different industries – including consumer products, consulting and now IT. Whether as entrepreneur, as CEO of an agency network or senior executive of a global enterprise: I was always able to draw on and benefit from my marketing know-how.

Today my family and I live in the USA. I hold the position of CMO at Ciena, a leading network hardware and software provider. We enable cloud-based services on-demand by leading the industry toward an ecosystem for open software control to deliver those services.  Marketing plays a key role in this transformation for our customers to be more flexible, deliver relevant services on demand, and maximize value to their customers. That’s what this blog is about.

Join the discussion! I look forward to it.

Marcus Starke

Memberships: American Marketing Association, CMO Club

Please note my views expressed in this blog are my own and not those of Ciena.