Born and raised in Germany, my career has driven me around the globe for the past 25 years. I have held leadership positions in different industries – including consumer products, consulting and services and IT. Whether as entrepreneur, as CEO of an agency network or senior executive of a global enterprise: I was always able to draw on and benefit from my marketing know-how.
Marketing plays a key role in today’s world of digital transformation. That’s what this blog is about.
Join the discussion! I look forward to it.
Please note the views expressed in this blog are my own.