Companies are Taking B2B Loyalty Seriously

Loyalty programs are common ground for B2C companies, but not many B2Bs have one, let alone a sound loyalty strategy.

According to Datacore Marketing, B2B loyalty is much deeper than B2C. Key success factors for loyalty programs in B2B include “feel-good-messages” to customers like the telecom provider XO Communications has launched. Beyond simple retention tactics, B2B marketers need to incorporate strategies such as soliciting customer feedback, emphasizing with customer’s day-to-day challenges and reward top customers with extra service. You can read more about the topic here: B2B loyalty initiatives are fast gaining credibility...

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