Companies are Taking B2B Loyalty Seriously

Loyalty programs are common ground for B2C companies, but not many B2Bs have one, let alone a sound loyalty strategy.

According to Datacore Marketing, B2B loyalty is much deeper than B2C. Key success factors for loyalty programs in B2B include “feel-good-messages” to customers like the telecom provider XO Communications has launched. Beyond simple retention tactics, B2B marketers need to incorporate strategies such as soliciting customer feedback, emphasizing with customer’s day-to-day challenges and reward top customers with extra service. You can read more about the topic here: B2B loyalty initiatives are fast gaining credibility...

Leave a Reply

Your email address will not be published. Required fields are marked *


7 − = two

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

* required