Today’s world is moving faster than ever. To thrive, in both business and in life, embracing change is the only option. Unfortunately, few organizations are changing as fast as necessary in this age of speedy technological advancement.
For a business to separate itself from the pack, it needs to harness today’s technological forces and develop a strategic formula based on those forces. That four-pronged formula is made up of analytics, mobile, cloud and security/identity.
Analytics. The world is creating more data of all shapes and sizes. A recent IDC forecast shows that the Big Data technology and services market is projected to grow to $32.4 billion within three years. Once the Internet of Things takes off, people will be using billions of mobile devices to browse products, engage in mobile commerce, and access countless apps. Turning these meaningful interactions into actionable insight is one of the toughest challenges companies continue to face. Yet it also unleashes opportunities for companies to derive meaningful insight from their data assets using analytics. The smart company that makes every piece of Big Data count and leverages intelligent analytics wisely will be more competitive and successful.
Mobile. Long gone are the 9-to-5 workdays when people were tied to their office chairs and information was only available on a desktop. Today we see a workforce transformed by new digital capabilities. Software running on mobile devices is disrupting longstanding behaviors and institutions – affecting consumers, businesses, governments and the global economy. The mobile revolution, the biggest in our lifetime, has massive implications for how people live and work, and companies are in a race to tap powerful new sources of data using intelligent analytics.
Cloud. Another significant development is the seismic shift to the cloud. This change has pulled technology out from the IT silo it was once housed in, allowing business leaders to shift huge chunks of IT budgets away from low-value infrastructure and rethink where and how they apply their IT funding. Today, any user – not just a technologist in IT – has more freedom to solve business problems and put more resources into innovation. We see faster, more efficient, cost-effective, and scalable deployments sweeping through the enterprise. The cloud has had a democratizing effect, in that it has liberated users to experiment with new technologies. Those of us who intuitively try out new technologies in our personal lives are now poised to do the same in the business world.
Security/Identity. Cyber crimes in the form of hacks and breaches are at an all-time high worldwide. At the top of every CEO’s priority list is security and the task is clear: protect mission-critical data and confidential information. With more employees bringing smartphones and other devices to work, our fast-changing world is forcing businesses to consider authentication in an entirely new way — using mobile devices.
At any organization, there are countless employees using passwords and plastic ID badges to access secure enterprise resources. Replacing passwords and badges with biometric authentication is the next frontier in identity, with mobile computing being the driver of this. As a company moves to dematerialize its current form of security to a mobile identity badge, it should consider the right mix of security, convenience, cost and ease of deployment for everyone. The shift shouldn’t be heavy-handed and cast a restrictive net over all applications, which is counterproductive to speed and ease of use. Business leaders should choose a security solution that is simple, fast, and effective, and also gives their administrator the ability to set unique access controls.
The constellation of these forces—constantly evolving, intrinsically interconnected—are driving innovation today and determining the market leaders.