There were many great take-aways from the Loyalty 360 Expo in Orlando this week. Two consistent themes that were discussed throughout the entire show:
- Companies need to revamp their loyalty programs. People are not just expecting but demanding a more personalized experience with brands. One-fits-all loyalty programs are losing appeal and followers.
- As marketers we are tracking huge amounts of data. The challenge is to sift through the deluge to make sense of it in a way that lets us understand our customers better and extract the insights specific to individual customers and consumers.
The good news is that today we have technologies and software solutions that allow us to gather those insights in real time and at low cost.
Here are my first reactions at the Expo: